Not For Sale Ale
was created to be a tool
in the fight for freedom.
It was created to shed light on the fact that more than 30 million people – men, women and children – today live in slavery. It was designed with the long term goal of driving demand for jobs in areas where there are few economic opportunities, but an overflow of false offers from traffickers. It was born to help fund services for recovery for victims of human trafficking.
NFSA impacts in three ways:
It informs, by shedding light on the fact that more than 30 million people (men, women and children) live in slavery.
It raises money, since 100% of the profit from Not For Sale Ale AB are invested in the fight against modern-day slavery. All involved partners such as producers, distributors and sales channels like restaurants and bars etc keep their normal profit as for other brands.
It creates jobs (in production, distribution, sourcing, etc.) in regions where there are few economic opportunities, and therefore increased risk of human trafficking.
As Not For Sale Ale aims to address one of the toughest social issues globally, it is crucial to address the importance of responsible drinking.