Our Story


The Birthplace

Our Story

Not For Sale Ale started as a project to inspire the employees of Thurne Teknik, a Tech Trade business serving life science, biotech, chemical and food industries in Northern Europe.

CEO Ulf Stenerhag wanted to find ways to incorporate ‘doing good’ into their daily lives. Thurne Teknik’s employees rallied around the project, and partnered with Monks Brewery in Sweden to develop the first Not For Sale Ale in Europe.

Days later, the beer was served at the Swedish Royal Palace during Batstone’s speech at the Young Leadership Conference 2014.

Not For Sale Ale are committed to invest 100% of its profits back to Not For Sale’s work. As demand scales, we hope to support job creation in areas vulnerable to human trafficking around the world.